Visual Identity Design: Before and After the AI Era | Tasmeemah in Egypt
AI and Human Creativity: The Future of Visual Identity Design for Web Design Companies in EgyptIn a rapidly changing world, visual identity design for web design companies in Egypt has become an essential element for success. Tasmeemah, as a brand identity design company in Egypt, combines human creativity and artificial intelligence to deliver a complete visual identity that reflects professionalism and digital innovation.
Visual Identity Design for a Web Design Company in Egypt: Before the AI Era
Before the widespread adoption of AI tools, visual identity design for web design companies in Egypt was a fully traditional process, relying entirely on hands-on experience and the manual skills of designers. At that time, brand identity design companies in Egypt, like Tasmeemah or other local firms, invested weeks or even months to produce a complete identity that reflected the company’s personality and market message.
Traditional Design Steps Before AI
- Brainstorming and Gathering Initial Ideas
The first step began with a full understanding of the company’s identity and objectives. The design team would study the nature of the web design company in Egypt, the target audience, and the values the company wanted to convey. Then, a set of initial ideas was prepared on paper or using concept boards, with notes on the message to communicate and the desired identity. This stage was critical for setting the creative direction for each project. - Sketching Logos and Symbols
After brainstorming, the team moved on to drawing logos and symbols manually or using design software like Adobe Illustrator. This step required long hours and high precision, as designers would experiment with dozens of ideas before reaching the perfect logo that reflected the character of the web design company and was applicable across all media. - Choosing Colors and Fonts
The process of selecting a color palette and typography was one of the most challenging and impactful stages of a successful visual identity. Every color and font was carefully chosen to reflect the digital identity and professionalism of the web design company, ensuring consistency with marketing materials and the website, leaving a strong impression on clients. - Applying the Identity Across Materials
After designing the logo and selecting colors and fonts, the identity was applied to business cards, website interfaces, promotional materials, social media, and all visual elements of the company. Each element required significant time for design and review to ensure consistency and professionalism.
The Result
The final result was a unique and distinctive visual identity, but it was time-consuming and costly, especially for web design companies that needed fast execution while maintaining high quality. Companies like Tasmeemah in Egypt worked to optimize these processes and reduce the time required, but they could not overcome traditional limitations before the advent of artificial intelligence.